Ma', can I go to Amp Camp this summer?

Amp Camp: noun; an indispensable Online Resource of Indie-Rock.

From the same folks outta Brooklyn who brought you Neighborhoodies, Amp Camp is an incredible source of indie rock catalogs, reviews, streaming tunes and the Index-A-Tron 5000 -- a searchable database of records by "ideal audience"... a great way to find music by your taste, or that of a Bear with Sunglasses. There's some really smart young chaps running this site, evident in the quality of the music reviews and smart writing throughout.

It gets even better -- stop by each day for a free download at Amp Camp's "MP3 of the day", which gives you a daily dose of free tunes from some bands that are well-known and some that are... not so much. And if you skip a day, just download what you missed from the archives. Sweeeet.

1,300 classic, vintage, cereal boxes -- Oh my!

Click here to see what a collage of 1,300 cereal boxes looks like. Not only are the classic cereal boxes beautifully laid out by color, you can rollover each one to take a closer look! I think it's a brilliant fun way bring back memories of mornings at the breakfast table.

Hey everyone, Happy Valentines Day! And kudos to Mr. Suisman's MUG for the link.

BG's BOOK REVIEW: A New Brand World

Author Scott Bedbury has been a part of building some of the world's most recognizable brands. As part of the marketing team at Nike during the 80's, he tells the story of how the athletic shoe manufacturer broadened their scope of products while working with little-known ad agency Wieden+Kennedy and developed the iconic slogan "Just Do It". After moving on to a small chain of coffee shops in the 90's, Bedbury illustrates how he used his past experience with Nike to help expand Starbucks into the mega-brand we know of it today.

This book is chock-full of case studies from past and present, successes and failures, to illustrate many of Bedbury's points. A New Brand World is a great read for students breaking into the field of marketing/advertising as well as seasoned industry vets.