My Letter to Business 2.0

The following is a copy of my letter I sent to the Business 2.0 (magazine) editor. I was prompted to write in, after struggling through page-by-page with their recent issue of the redesigned pub. Does anyone else share in my opinion? I surely cannot be alone...

Dear Mr. Quittner & Co.,

I have been a long time subscriber and satisfied reader of your magazine. I am also a subscriber to similar publications such as FastCompany, BusinessWeek, WIRED, etc.

I am writing today to express my dissatisfaction with your new design and layout you recently rolled out. The look and feel suddenly feels cheap and amateurish. While I understand you are making efforts to cater to a new audience with much shorter attention spans thanks to the birth of new interactive media, the results are lackluster.

While your content is still attractive to me, as a result of the poor redesign, you have lost me as a reader. I will look to my other sources for pertinent business and technology news. Please write to me should you reconsider your magazine's new look. I will be easily persuaded to return as a faithful reader.

Itty Bitty Kitchen, Part II

While our "itty bitty" kitchen offers a delightful array of modern appliances, beautiful flooring and ample cabinet space—it entirely lacks direct sunlight.

Amazingly, it seems that a small town in Italy shares our grief. The mayor of Viganella, Italy, has deployed a giant steel mirror that tracks the sun’s movements. And what's incredible is that the huge mirror is controlled by a laptop!

Mum's the word if my wife's cosmetic mirror "mysteriously" goes missing...

Age-O-Matic

Sure, you say that your job gives you grey hair. And those fluorescent lights? ...they wreak havoc on your complexion. But did you ever think this weathering on your face could happen in real-time?

Career Builder has put together a simulator called the Age-O-Matic that allows you to upload your own photo and age yourself according to what you predict the damage your job will cause.