It's funny how our agency's CEO began using the term "seat at the table" nearly a year ago, and now the idea has taken off like hot cakes. Curious if he's responsible for coining the term (?).Anyway, Kate Rutter blogs about the theme, discussing the justification and opportunities available for a Creative to change a client's organization. I would agree that instead of the safe and traditional reactive position advertising professionals take, a strategic pro-active approach proves far more effective. I might add that it also stems from having the right client relationships, high up enough within an organization.
Go download your own "seat at the table" template. Cut it out, and you have your virtual table at your disposal. You've got to fake it before you make it, right?
