Brandon Gerena on Digital Advertising

Brandon has worn the hat of an Art Director, Account Manager, Web Director, Improv Performer and College Instructor. He currently optimizes websites and designs digital marketing programs.

Sunday, July 03, 2011

Embarking Upon My Site Redesign

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I've procrastinated long enough! What example am I setting for my clients and colleagues, when my own site lies neglected? So this summe...
1 comment:
Monday, February 21, 2011

Friends from Social Network Pursuade Couple's Purchase

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My wife and I regularly check-in to retail stores, restaurants and night spots via Foursquare and Facebook . This isn't normally newsw...
2 comments:
Wednesday, June 23, 2010

Top 5 Listening Tips from Jeffrey Gitomer

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Some sound advice on "listening" from Jeffrey Gitomer which I find worth repeating for my readers, as well as my own reference: 1...
Tuesday, February 23, 2010

Things To Do in NYC

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Had an out-of-town colleague visiting today, so I sent her a short list of destinations, activities and restaurants. Thought this would be w...
9 comments:
Wednesday, October 21, 2009

6 Examples of Data-Informed Site Changes that Increased Conversions

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You're not one of those designers still resisting the use of data to inform site changes, are you? If you are, I'll let you in on a ...
2 comments:
Monday, September 28, 2009

Adobe Buys Omniture = BIG DEAL

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I've been asked by clients and colleagues alike to share my POV on Adobe 's acquisition of Omniture . So why not share it with my re...
Monday, August 17, 2009

8 Reasons Why Your New Site Isn't Performing

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Tell me if this has happened to you. Client says: "I don't get it. We just spent tons of money redesigning our site. It looks so mu...
Wednesday, July 08, 2009

How Shall I Share? Let Me Count The Ways...

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Here's the scenario: I read an interesting story online and decide to share it with others. What distribution method should I choose? We...
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About Me

Brandon Gerena
I'm a digital advertising professional in NYC. You're reading this because you admire thoughtful design, appreciate good usability, and marvel at the web's potential.
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