I spent most of my day yesterday at Ad:Tech NY, strolling past booth after booth of sales and marketing folks pitching their services to me. Every other word you heard from passerby was "SEARCH this..." and "SEARCH that...". With so many "me too" companies all touting essentially the same product or service, it's remarkable how each claim their product or service is unlike any other technology out there. Hmmm.However, I was impressed by Eyeblaster's latest technology and new reporting, Oddcast's really cool animated voice charicatures, Atlas' ever-expanding suite of services and... Google's free G-O-O-G-L-E magnets!
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