iRadio? "Rock with Me, Moto"

Going toe-to-toe with Satellite radio and iTunes is an awfully tall order. But Motorola plans on taking them to task with iRadio, where you can stream over 400+ uniquely programmed stations or press a key to purchase music and download your tracks right to the phone.

Are they doing this out of spite after their relationship with Apple flopped (remember the Rokr)? Is this the answer to satellite's challenge of broadcasting to handheld devices?

Reuters/Yahoo! tell the story in full, but I agree with my good friend Macfixer -- Motorola has failed to really innovate with a new product here, and limit themselves to a small market segment. They're likely to get trampled by those that appeal to the masses. But we'll just have to wait and see...