As reported on by our agency's voice of authority on User Experience, the "homepage" as we know it today may dramatically change in the near future.The following are some interesting points from the article:
- Overall, search, RSS and widgets are driving users deeper into websites
- 50% or more of traffic on many top sites originate beyond the homepage
- 60% of consumers customize their start pages
- 56% use RSS
- 54% use search engines to start their shopping experiences
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