After skimming Ad Age's article this morning about a Pepsi Monster in Times Square (idea hatched by BBDO), I figured I'd stroll outside the office to see if I could locate the creature.
Well, low and behold -- a lame, giant, inflatable, ugly-looking thing awaited just outside our doors. I walked over to take a closer look and capture a few photos, but the below-freezing temps resulted in some quick snapshots and a speedy retreat back inside.
(However, not before I managed to walk away with this freebie.)
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