The Cool Hunter Now Offers Consultancy Services?

I'm a reader of The Cool Hunter, an online art/music/fashion/design destination written by and for trend setters that are in-the-know. One of their latest spin-offs is The Cool Hunter Platinum, a self-proclaimed 'world trends consultancy,' targeting ad agencies and premium brands.

Something interesting about their authenticity is that they brag: "We don’t talk marketing-speak. In fact, we loathe it and its often meaningless jargon superfluous."

While this interesting new direction is fine and good (uh, maybe even considering giving them a ring), I really hope that new affiliations don't influence their otherwise non-biased listings.