My wife and I regularly check-in to retail stores, restaurants and night spots via Foursquare and Facebook. This isn't normally newsworthy for me, but yesterday it proved to be influential on a large purchase we are planning.
Shortly after leaving the retail store of a specialty mattress manufacturer, I noticed that a few comments were left on my Facebook status (which I previously used to check-in) cautioning me to not proceed with the purchase. The comments ranged from tales of manufacturer defects, loopholes to their warranty, and suggestions for alternative mattress manufacturers.
It's funny, because I typically study and share research with my clients about consumer social networks influencing purchase decisions. Guess it's... validating, to experience something like this first-hand.
Thanks friends.
2 comments:
Nice!!
If it helps you feel more validated: I pump Yelp for information about pretty much anyplace I go and anything I want to buy, so that I can get that same kind of influence. I've saved a LOT of money, and eaten a lot of amazing food, as a result.
It's sought-out rather than spontaneously-given advice, but still!
social networking has absolutely changed our lives, in good and bad both ways. the decision surely depends on you which one you choose.
SellersAvenue. Free classifieds in pakistan.
Post a Comment