Embarking Upon My Site Redesign

I've procrastinated long enough! What example am I setting for my clients and colleagues, when my own site lies neglected? So this summer, I will embark upon my own site redesign.

I will start by interviewing myself, researching the competitive landscape (I'm looking at you, fellow Site Optimizers) and identifying my goals for the new site. I hope to use this space here to share my experience with you.

Being the visual thinker that I am, I couldn't resist diving into some sketches to generate ideas. These serve as an initial brain dump, nothing more. See below.







Stay tuned...

Extending Brands on Flickr

AKQA London's Geoff Northcott recently wrote about using Flickr as an extension of a brand into the social media space. His post is packed with great examples of companies who are using Flickr to do this well. What may be most valuable: Northcott's analysis of do’s and dont's for brands considering incorporating Flickr into their social media strategy. Full article: http://geoffnorthcott.com/blog/2008/07/brands-on-flickr/

'Wary' point number 4 is relevant to much of social media in general, but rarely is adhered to: "Attempting to start a community space without a passionate user base in place or cred to start one." Love it.