Tuesday, July 22, 2008

Extending Brands on Flickr

AKQA London's Geoff Northcott recently wrote about using Flickr as an extension of a brand into the social media space. His post is packed with great examples of companies who are using Flickr to do this well. What may be most valuable: Northcott's analysis of do’s and dont's for brands considering incorporating Flickr into their social media strategy. Full article: http://geoffnorthcott.com/blog/2008/07/brands-on-flickr/

'Wary' point number 4 is relevant to much of social media in general, but rarely is adhered to: "Attempting to start a community space without a passionate user base in place or cred to start one." Love it.

1 comment:

Nancy said...

Flickr Video will not replace Yahoo Video, unlike Yahoo Photos, which was folded into Flickr. The audience for Flickr is different.

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