Monday, September 28, 2009

Adobe Buys Omniture = BIG DEAL

I've been asked by clients and colleagues alike to share my POV on Adobe's acquisition of Omniture. So why not share it with my readers?

First of all, Adobe knows how to do acquisitions better than anyone else. They turned a small WSYWG application called GoLive CyberStudio into an Adobe-branded, best-selling web developer app. And not long ago, Adobe made the game changing, industry consolidating move of acquiring Macromedia.

Bottom line – Adobe is a master of product development, marketing and integration. Remember, through their own (ahem, clumsy) acquisitions, Omniture also has testing, targeting, surveys and site personalization capabilities. That can make Adobe an even larger dominating force in web development. What's next, a content management system (I'm looking at you, ATG)?

In my opinion, there are huge changes ahead for the web design industry as a result of this acquisition.

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