I rarely write about off-line advertising, but news of the grassroots campaign from Audi Canada caught my attention. They're placing ads on snow plows with a daunting message that warns "WINTER IS COMING."
While I'm a big fan of Audi and their efforts to be a green company, I question the environmental impact and carbon footprint from releasing these gargantuan gas-guzzling trucks onto the streets ... all in the name of advertising.
Thanks AdRants.
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